Label: Mute - STUMM 172 • Format: CDr Album, Promo • Country: UK • Genre: Electronic • Style: Breakbeat, Leftfield, Downtempo
Play is the fifth studio album by American electronica musician Moby. It was released on May 17, by Mute and V2 Records. Recording of the album began in mid, following the release of his fourth album, Animal Rightswhich deviated from Moby's electronica style; his goal for Play was to return to this style of music. Originally intended to be his final record, the recording of the album took place at Moby's home studio in ManhattanNew York.
While some of Moby's earlier work garnered critical and commercial success within the electronic dance music scene, Play was both a critical success and a commercial phenomenon. Initially issued to lackluster sales, it topped numerous album charts months Down Slow - Moby - Play its release and was certified platinum in more than 20 countries. Play eventually became the biggest-selling electronica album of all time, with over Down Slow - Moby - Play million copies sold worldwide.
In andthe album was ranked number on Rolling Stone magazine's list of the greatest albums of all time. The second half of the s saw Moby in career turmoil after years of being a successful techno wunderkind. The release in of Animal Rightsa dark, eclectic, guitar-fueled record built around the punk and metal records that he loved as a teenager, proved a critical and commercial disaster that left him considering quitting music altogether and going back to school to study architecture.
He explained: "I was opening for Soundgarden and getting shit thrown at me every night onstage. I did my own tour and was playing to roughly fifty people a night. Bono told me he loved Animal Rights. So if you're gonna have three pieces of fan mail, that's the fan mail to get. Moby started work on the album in August and put it on hold several times to complete touring obligations.
At the time, Moby planned on making the album his last before ending his career. A second mixing was completed in an outside studio before attempts in two other studios displayed similar results. After returning home and producing a mix by himself, Moby felt happy with it. In the end, Moby said that he had "wasted a lot of time and money". I should start thinking about Down Slow - Moby - Play else I can do. When he finished recording, there was no sign that the album would perform any differently than Animal Rights.
According to Moby, he shopped the record to every major label, from Warner Bros. After V2 finally picked it up, his publicist sent the record to journalists, many of whom declined to listen to it. According to Spin magazine's Will HermesPlay was "the high-water mark for populist electronica" and a "millennial roots and blues masterwork",  while John Bush from AllMusic said it balanced Moby's early electronica sound with "the breakbeat techno evolution of the '90s".
Moby was introduced to the collection through a friend, Dimitri Ehrlich, who loaned the CDs to him. For example, "Honey" used a sample from Bessie Jones that consisted of a conjunction of four verses that was repeated over twenty times.
In the liner notes for the album, Moby gave "special thanks to the Lomaxes and all of the archivists and music historians whose field recordings Down Slow - Moby - Play this record possible.
When Play was released on May 17,it underperformed commercially. In the United Kingdom, it debuted at number 33 on the UK Albums Chartbut sales declined in the weeks immediately following its debut and the album spent only five further weeks inside the charts for the remainder of the year.
Literally playing music while people were Hildegard Knef - Eins Und Eins, Das Macht Zwei / Sei Doch So Wie Damals in line buying CDs. Maybe forty people came.
The licensing approach proved successful in increasing exposure to Playand subsequently radio and MTV airplay for the album's songs began to pick up.
It was degrading for the most part. Their audience had less than no interest in me. February inI was in MinnesotaI was depressed and my manager called me to tell me that Play was number one in Down Slow - Moby - Play UK, and had beat out Santana 's Supernatural. I was like, 'But the record came out 10 months ago.
Then it was number one in France, in Australia, in Germany—it just kept piling on. Eleven months after Play was released, it was sellingcopies a week. I was on tour constantly, drunk pretty much the entire time and it was just a blur. And then all of a sudden movie stars started coming to my concerts and I started getting invited to fancy parties and suddenly the journalists who wouldn't return my publicist's calls were talking about doing cover stories.
It was a really odd phenomenon. Play also found its major strengths on the support of its impressive string of eight hit singles, an unprecedented feat for an electronica Down Slow - Moby - Play. Seven of those singles were UK top 40 hits—"Honey", the first single, was already in the market in Augustnearly ten months before the release of the actual album.
The final single choice was "Find My Baby", which appeared on some national charts three and a half years after. The apparent result of the marketing strategy was that the album, after an unremarkable debut, stayed on the charts for several years and broke sales projections for Moby and for the dance music scene, which was not seen to be a dominant commercial genre in the US in the s as compared with in Europe, where Moby had initially found fame.
In Octobera compilation album entitled Play: The B Sides was released, consisting of tracks released as B-sides on the album's singles. Play was met Já Nezapomínám - Anna K.* - Já Nezapomínám widespread critical acclaim.
At Metacriticwhich assigns a normalized rating out of to reviews from mainstream critics, the album received an Down Slow - Moby - Play score of 84, based on 20 reviews. Reviewing for The Village Voice inRobert Christgau said the album's sampled recordings would not "shout anywhere near as loud and clear" without Moby's "ministrations—his grooves, his pacing, his textures, his harmonies, sometimes his tunes, and mostly his grooves, which honor not just dance music but the entire rock tradition it's part of.
According to Rolling Stone" Play wasn't the first album to make a rock star out of an insular techno nerdnik, but it was the first to make one a pop sensation. Although some techno futurists still disparage the gorgeous Playit qualified as a futurist work simply by redefining the concept of "commercial.
So Moby's handlers swamped the mass market through the side door, placing swatches of all 18 songs most many times on movie and TV soundtracks and in ads for the likes of VolkswagenBaileys The Crusader Prelude - Saxon - Crusader Cream and American Express.
FM exposure followed. But the main reason this album will sound familiar the way Beethoven's Ninth does to a classical ignoramus is that little bits of it have seeped into most Americans' brains.
For this be grateful, because those bits are intensely pleasurable as melody or texture or sometimes beat, and because Moby has ordered, paced, and segued them and their intimate surroundings into something that suggests a surging and receding whole. A Treacherous Three rap powers "Bodyrock," but most of the identifiable sources are little-known blues and gospel singers first Dragoslav Mihajlović - Kanarinac - Ljubav To Smo Ti I Ja / Uzmi Done Dve Bombone by folklorist Alan Lomax.
Folk purists might well claim this re-use cheapens them. But here's betting Where Birds Go To Die - Books On Books - Books On Books folk like the singers themselves are plenty proud somewhere.
Furthermore, in an interview with Rolling StoneEnglish singer-songwriter Adele credited Play as a major influence on her album 25 stating:.
There's something that I find really holy about that Play album The way it makes me feel. Even though there's nothing holy or preachy about it. There's just something about it—maybe the gospel samples. But it makes me feel alive, that album, still.
And I Down Slow - Moby - Play my mum having Radio (Boosta Love Warning Version) - Client - Radio record. Credits for Play adapted from album liner notes. From Wikipedia, the free encyclopedia. Redirected from Down Slow. Electronica ambient roots blues techno breakbeat.
Mute V2 Virgin. London: Guinness World Records Limited. Rolling Stone. New York. Retrieved June 7, Archived from the original on December 20, Retrieved March 5, July 2, Retrieved February 1, Chaos Control Digizine. Retrieved April 14, Porcelain: A Memoir.
Penguin Press. Retrieved May 11, Archived from the original on June 9, Retrieved September 21, New Down Slow - Moby - Play Retrieved October 3, Chicago Sun-Times. Archived from the original on March 2, Retrieved March 1, Mute Records. Retrieved June 11, Official Charts Company. Retrieved June 12, The New York Times. Hot Press. The Guardian. San Francisco. British Phonographic Industry.
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